The market analysis section of a business plan comes after the products or services section and should provide a detailed overview of the industry is intend to sell a product or service, including statistics to support claims. In general, Uzita market analysis section includes information about the industry, target markets, competitions, and how to make a place for your own product and service. Extensive data for this section should be added to the end of the business plan as appendices, with only the most important statistics included in the market analysis section itself.